Effective leaders are people who at the simplest level set goals and targets that allow them to choose where they want to go in life. They utilize long term, intermediate and short term planning, with all its corresponding elements of organizing, directing, coordinating and controlling, that give them long-term vision and short-term motivation. Together goal setting and planning provides direction and a blueprint for successful results. Having goals and the realistic game plan to accomplish them is how they control their own personal and organizational future and growth. Jointly planning and goal setting is an ongoing process that balances the need from long-term survival with short term profitability.