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DURATION

Classroom
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Virtual
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0
Elearning
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0

AVAILABLE MODE

Classroom

Y

Virtual

Y

Elearning

Y

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MARKET RESEARCH

Brief Overview

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market research, includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

OBJECTIVES OF PROGRAM

+Market research and its applications in decision making
+Relevance of research to the automobile industry
+Issues in market facing the automobile industry and the use of research
+Incorporating the Voice of customer in the design of automobiles
+Research design -types and application areas
+Secondary and primary research and applications
+Exploratory and descriptive designs
+Sampling – relevance
+Sampling methods
+Choice criteria for sampling methods
+Data collection methods
+Applicability of methods
+Errors in data collection
+Accuracy of data collection
+Designing questionnaire
+Methods, precautions
+Types of questions and sequencing
+Practical session on making the questionnaire
+Statistical methods of analysis of data
+Logics of analysis
+Voice of customer – what to look for
+Presentation methods

METHODOLOGY:

ILT, Activities, Group Discussions

Who is the course for?